Colour is the reason you're painting in the first place. Here's what goes into getting the colour you picked onto your wall, and keeping it the same next time.
A library of more than 3,500 colours
Benjamin Moore's range spans timeless whites and greys, warm neutrals, deep dramatic tones and every family in between. A bigger library means a better chance of finding the exact undertone you want, and it's organized so colours coordinate with each other.
Consistency batch after batch
Colours are mixed from a precisely controlled colorant system. Whether you're painting a house in stages or coming back in two years for a touch-up, a colour mixed today should match the one mixed before.
Zero-VOC colorant
Benjamin Moore's Gennex colorants are zero-VOC, so a zero-VOC paint stays zero-VOC after it's tinted. It's a detail worth asking about at any paint store.
Depth you notice in changing light
Finely dispersed pigment gives colour clarity and depth, from a bright Calgary morning to a lamp-lit evening. Premium lines like Aura are built specifically for rich, true colour.
How to choose with confidence
- Get large samples, not small chips. Colour changes with surface area.
- Put samples on two walls and check them morning, afternoon and evening.
- Look at them next to your flooring, trim and countertops.
- Live with them for a couple of days before committing.
Want a second opinion? Our team at West Hillhurst Paint & Design can help you narrow the choices, and we offer in-home colour consults if you'd like help on site.
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Calgary’s Benjamin Moore Expert Since 2007