Why Choose Benjamin Moore? Six Things That Set It Apart

Walk into any paint store and the cans start to look alike: a label, a price, a promise. Here are six concrete things that set Benjamin Moore apart, the ones we point to when customers ask why we carry it.

1. A colour library of more than 3,500 colours

From quiet whites and warm neutrals to deep, dramatic tones, the range is organized so colours work together. That breadth makes it easier to find the exact shade you're picturing, and designers lean on it because the colours behave predictably next to trim, flooring and natural light.

2. Zero-VOC colour, even after tinting

Many paints are sold as low- or zero-VOC in the base, but the colorant added at the counter can change that. Benjamin Moore's Gennex colorant system is zero-VOC, so paint that starts zero-VOC stays zero-VOC once it's tinted to your colour.

3. Consistent colour, batch after batch

A controlled colorant system means a colour mixed today matches the one mixed last year. That matters for touch-ups and for rooms painted in stages.

4. Finishes made for specific jobs

Aura for premium colour depth and durability, Regal Select for everyday living spaces, Scuff-X for hallways and kids' rooms, Advance for trim and cabinets. Regal Select and Aura are also listed in the Master Painters Institute's high-performance interior categories.

5. A contractor-grade line with green credentials

Ultra Spec 500 is a zero-VOC, professional-grade interior paint that's eligible for LEED v4 credit and carries MPI's X-Green designation. It's a good fit for commercial jobs and green-building projects.

6. Advice from people who paint

Benjamin Moore is sold through independent paint stores, where staff can walk you through prep, primer, sheen and application. The right advice is often the difference between a good result and a great one.

Ready to start?

Stop by West Hillhurst Paint & Design at 321 19 St NW, or book an in-home colour consult, and we'll help you choose the right colour, product and finish.