Aura, Regal, ben or Scuff-X? Choosing the Right Benjamin Moore Paint

Benjamin Moore makes several interior paint lines, and they're not just different price tags — each is built for a different balance of finish, durability, and budget. Picking the right one for the room is how you get a great result without overspending (or under-buying). Here's a plain-English guide to the main lines we carry.

Aura — the best of the best

Aura is Benjamin Moore's premium interior paint. It offers the richest colour, exceptional coverage (often two coats even on deep, saturated shades), and outstanding durability and washability. Reach for Aura when colour depth matters most — bold accent walls, deep hues, and rooms you want to look flawless.

Regal Select — the workhorse

Regal Select is our most popular all-rounder: excellent coverage, a beautiful finish, and built-in stain and scuff resistance, at a friendlier price than Aura. For most living rooms, bedrooms, and whole-home repaints, Regal Select is the sweet spot of quality and value.

ben — easy and affordable

ben is Benjamin Moore's budget-friendly line and a favourite for DIYers. It goes on smoothly, is forgiving to apply, and gives a great-looking finish for the price — ideal for straightforward rooms and homeowners doing the work themselves.

Scuff-X — maximum durability

Scuff-X is engineered to resist the scuffs and marks that plague high-traffic areas. As a single-component paint that stays tough, it's perfect for hallways, stairwells, mudrooms, rentals, and commercial spaces that take a beating.

Advance — for trim, doors, and cabinets

When you want a smooth, hard, furniture-like finish on trim, doors, or cabinets, Advance is the answer. It's a waterborne alkyd that flows out beautifully and cures to a durable finish — the look of an oil-based paint with easy water cleanup.

Ultra Spec — smart economy

Ultra Spec is our value and professional line — a dependable, budget-conscious choice for back rooms, rentals, large jobs, and commercial work where you want solid performance without premium pricing.

So which should you choose?

A simple way to think about it: Aura for showcase rooms and deep colours, Regal Select for most of your home, ben for budget DIY, Scuff-X for high-traffic zones, Advance for trim and cabinets, and Ultra Spec for economy and big jobs. (For why any of these beats bargain paint, see our post on why premium paint is worth it.)

We'll match paint to your project

Tell us the room, the traffic, and your budget, and we'll point you to exactly the right line and sheen. Visit us at 321 19 St NW in Calgary or get in touch — and check our interior paint guide for more.